I work across product, analytics and AI, from user acquisition strategy to the agents and data products that run it.
I'm an independent product, analytics and AI consultant working across user acquisition, performance marketing and data-driven growth. I advise on strategy and measurement, architect analytics and decision systems, and ship the AI-native tools, data products and automation systems that deliver them.
- Agent Blueprint: skills that take a coding agent from an idea to a reviewed, tested pull request, the same way in Claude Code, Codex, Antigravity and other coding CLIs. Site: agent-blueprint.dbenger.com
- Agent Triforge: turns several coding CLIs into one engineering team. Claude Code or Codex leads, each task builds in its own git worktree, and nothing merges until a different agent has reviewed it. Site: agent-triforge.dbenger.com
- PM Operating System: a personal operating system for product managers, covering goals, backlog triage, project validation, and weekly and quarterly reviews, in Claude Code, Codex, Cursor or Antigravity. Site: ninety2ua.github.io/pm-operating-system
- pMax Performance Pack: pulls Google Ads Performance Max data into BigQuery for best-practice scores, asset performance and cohort CPA and ROAS, and writes a validation report on every run.
- Building and shipping products independently across AI, analytics, PM tooling and developer resources, from discovery and requirements through development and launch
- Applying product management discipline to AI-native delivery, owning every project end to end: discovery, requirements, architecture, development, testing, deployment and iteration
- Embedding AI across the ad tech, marketing and product stack: automating UA and performance marketing data workflows, and building agentic harnesses into analytics and reporting pipelines with frontier and open-source models
- Advising on user acquisition and performance marketing across Google Ads, Meta and other platforms: ROAS and LTV modeling, cohort and retention analysis, SKAN and MMP measurement, creative testing, and bid and budget optimization
- Analytics architecture and decision systems: automated and agentic pipelines, KPI scorecards, attribution and incrementality analysis, and executive reporting that turns raw performance data into clear commercial actions
- My system overview: my-system.dbenger.com
Before going independent in February 2025, I spent 9+ years in ads and analytics, most recently at Google as Senior Analytical Lead, working with the most advanced app and mobile gaming advertisers and publishers in EMEA. Earlier, I was a Technical Apps Lead on Google's EMEA International Growth Team in Hamburg, after starting in ad sales in Dublin.
My work sits where growth, analytics and product meet engineering, so the tools I build start from how teams actually make decisions.
If you're working on growth, analytics, measurement, data pipelines, AI products or agents and want a hand, get in touch: