Tracking breaks quietly: a release drops an event or a parameter, and the reports are wrong for weeks. AnalyticsProof replays your key journeys on websites, Android apps and HbbTV (TV) apps, and reports what changed in your dataLayer and GA4. It also checks what your tools send before consent and after a rejection.
Example finding (from the public demo): at the step that adds a product to the cart, the GA4 add_to_cart event has arrived without its value parameter since the previous run, so add-to-cart reports lose the cart value. Try it without an account: Open demo on analyticsproof.com.
- Journeys. Record a key journey (for example a product page, add to cart, checkout) once, in a browser that runs on our servers. We replay it daily on paid plans, every 2 weeks on Free.
- Expected state. It is built automatically from the first usable runs. After that you approve or ignore each change.
- Findings per step. In the dashboard each change names the step and the event or parameter. Alerts by e-mail; Slack from the Starter plan.
- Cookie banner check. What GA4, Google Ads, Meta and other tools send before consent and after a rejection, including Consent Mode states.
- Pull request checks. Replay journeys against a preview deploy in GitHub Actions, GitLab CI/CD or Bitbucket Pipelines (Professional plan).
AnalyticsProof is a hosted, proprietary service operated by Dataras s.r.o. (Czech Republic).
- Website: https://analyticsproof.com
- Guides: https://analyticsproof.com/docs
- Pricing: https://analyticsproof.com/pricing
- Contact: https://analyticsproof.com/contact
- MCP server: analyticsproof/analyticsproof-mcp (endpoint
https://analyticsproof.com/mcp) - AI assistants and REST API: https://analyticsproof.com/developers
- Guide for AI agents: https://analyticsproof.com/agents.md
- llms.txt: https://analyticsproof.com/llms.txt